4 Secrets To Make Your Dog A Social Media Star

4 Secrets To Make Your Dog A Social Media Star

Written By Rebecca Paredes

Feb 9, 2017

Does your camera roll contain nothing but dog selfies? Do you want all the free swag that Instafamous stars like Toast and Marnie promote? Do you believe your dog is a perfect little pooch that the world needs to see? If your answers are “yes,” “yes,” and “always,” then it’s time to make your pooch the Instafamous star you know they can be!

Marnie the Shih Tzu didn’t reach 1.9 million followers by accident. True, her Instagram account went viral after her owner, Shirley Braha, posted a YouTube video of Marnie wandering around a store. But Braha also capitalizes on a few key factors that can inspire and elevate your pooch to #dogsofInstagram glory.

Check out what we’ve found to be the best ways to share your fuzz-butt’s happy mug with the biggest possible audience — and remember us when your pooch is cozying up with big-time celebs like T-Swift.


Let's go take a nap 2gether @taylorswift

A photo posted by Marnie The Dog (@marniethedog) on

How Do I Make My Dog Famous?

If you want to help your dog reach social media stardom, follow these steps:

  1. Figure out what makes your dog unique.
  2. Take tons of photos.
  3. Post at optimal times online.
  4. Be social with hashtags, likes, and comments.

The most important thing to remember with Instafamous pets is that your dog’s health and happiness should always come first. Marnie is a great example because Braha has expressed in interviews that she already takes Marnie everywhere — and since she’s a natural part of Braha’s life, photos like Marnie relaxing in a shopping cart are adorable and represent their great relationship.



I found the soups

A photo posted by Marnie The Dog (@marniethedog) on


Let’s go into detail about what it means to build an online strategy for your pooch:

1. Figure Out What Makes Your Dog Unique

Not only does Marnie have a unique look, but she also has a great story: she was rescued from a shelter at age 10. Other Instafamous dogs share similar quirks and backgrounds — Maddie the Coonhound, for instance, gained her following because of her ability to stand on unconventional things.



Your dog doesn’t need to have a quirky appearance or unusual skill to make it big, but you should figure out what separates your dog from the rest of the pack. Do they have a great side-eye when they don’t get any table scraps? Can they catch things from a mile away? Do they simply have a beautiful face that you think people should see?

Awesome. Take a photo. But make sure you take more than one.

2. Take Tons Of Photos

There’s a reason that photographers take multiple shots in a row: you never know which shot will be the best one. Something as simple as the angle of your dog’s smile can elevate a photo from “cute” to “OMG.” 

Nervous about your photography skills? Don’t worry — the best thing about dogs is that the perfect photos of them are sometimes the silly ones that simply capture their personality the best.



After a long week, sometimes all you want to do is strip down and sploot. Happy Friday! With ❤️, White Loaf

A photo posted by Winston the White Corgi (@winstonthewhitecorgi) on  

You can also experiment with different photo editing apps like Snapseed or VSCOcam. Stick to uploading only your best shots, which means photos that are well-lit, well-composed, and show off what makes your dog truly awesome. Not sure where to start? Check out your favorite dogstagrams for some inspiration! 

3. Post At Optimal Times Online

Don’t worry — you don’t have to become a social media specialist for this one. You can invest in a resource like Iconosquare, or you can check out the research online. Last year, Latergramme released information about the best times to post to Instagram, which you can use to start getting a sense of the best times to post so you'll get the most likes and comments. 

This close-up of Tuna the dog may not be the most composed photo, but it has 102,000 likes on Instagram, which is a recent high for the account — which means that it likely hit the perfect combination of a unique shot and optimal posting time.


This is his impression of what a Monday morning feels like. It's been done before, but this is one of his best efforts. #relatable

A photo posted by Tuna {breed:chiweenie} (@tunameltsmyheart) on

 Oddly enough, based on Latergramme’s findings, the best times to post on social media are 2:00 a.m. and 5:00 p.m. EST. Keep in mind that your results may vary depending on your location. Also, if you don’t want to worry about optimal posting times, just make sure you’re posting consistently — at least once a day is a good rule of thumb.

Aside from posting at the right times, how are you supposed to get your photo in front of people? All you have to do is get social. 

4. Be Social With Likes, Hashtags, And Comments

So, you’ve found what makes your pup unique, and you’ve found the perfect photo to post at the best time. Now you’re wondering why your photo only has one like. Remember that you’re on a social media platform, and in order to get Instafamous, you’re going to have to put in some leg work. 

Fortunately, “leg work” just means liking and commenting on pictures of other dogs, which is a heart-healthy endeavor. Likes and comments will help other people find your dog’s account, and it’ll also help you find other pups to follow — which can improve your chances of getting featured on other Instagram accounts.


Can I get some privacy @underpantsthedog

Hashtags are a prime way to get your dog’s best selfie in front of others, but don’t go overboard. Some dog owners will post the tags as a separate comment to avoid clogging up the caption. Others will tag their photos at the end of the caption, but avoid using more than five hashtags if you’re going this route — more than that will look spammy.

Check out the hashtags that other dog owners are using on their photos. If the tags aren’t in the caption, you’ll find them in the first few comments of the photo. Poking around Instagram’s Explore page is a great way to find new tags for fur-babies, and don’t be afraid to get specific. Sure, #dogsofinstagram is a big one, but what about a tag specifically for your dog’s breed or mix of breeds? If your German Pointer dog is a total ham behind the camera, use the #pointerdog hashtag to get them the attention they deserve!

Start Posting!

No matter what you do, make sure that you’re enjoying your time with your pup. Every photo is more than just a chance to share your dog with the world — it’s also a memory you’re making with your best friend! 

What do you love most about taking photos of your dog? Let us know in the comments!